A heritage global brand on an independent UK dealer network, supplied by Certas Energy.
Daily network average, petrol and diesel
Price history is still building
We store one average per brand per day. Until there is enough of it to draw an honest line, see the national history on the trends page, which goes back to 2018.Gulf is one of the oldest names in the oil business and, in Britain, one of the smallest networks carrying a globally recognised sign. The UK estate is supplied by Certas Energy and consists almost entirely of independently owned forecourts, many in rural and semi-rural locations.
Rural weighting matters for the price. Forecourts with no nearby competitor price higher almost everywhere in the country, so a network concentrated in those locations will show a higher national average without any of its operators pricing unusually. Gulf sites in competitive towns are frequently much cheaper than the brand average suggests.
For drivers in areas with few alternatives, a Gulf forecourt is often simply the nearest fuel — which makes checking the live price before setting off more useful than comparing brand averages.
Sites by UK region, with the local median price
Coverage explains a good deal of what looks like brand pricing. Fuel is cheaper in some regions than others whatever the sign says, so a chain weighted towards the cheaper ones shows a lower national average without any of its sites pricing unusually.
Gulf is averaging £1.63 a litre for E10 petrol across 291 UK forecourts — £89.81 for a 55-litre tank. The cheapest Gulf forecourt in the country is currently £1.50.
Gulf is 1.6p below the UK median of £1.65, which places it 20th of 30 ranked brands. Set by the individual dealer; rural sites price higher, town sites can be competitive.
297 Gulf forecourts are in our data, of which 291 are currently quoting a price, spread across 11 of the twelve UK regions.
Gulf has no national loyalty scheme, so the price on the sign is the price you pay.
Gulf sites generally sell standard E10 petrol and B7 diesel, though some also stock super unleaded, averaging £1.79.
Search your postcode on FuelSignal and filter by brand. Prices come from the government Fuel Finder feed, which has required every UK forecourt to report a change within thirty minutes since February 2026, so what you see is what is on the sign.
20th cheapest of 30 ranked brands
Price, network size and coverage, side by side
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