By brand

Which UK fuel brand is cheapest?

Every forecourt reporting to the government's Fuel Finder scheme, grouped under its parent brand and ranked by today's average price. A brand needs at least twelve reporting sites to appear, so one unusually cheap forecourt cannot flatter a whole chain.

Supermarket forecourts average 3.5p a litre less than the branded chains right now — about £1.90 a tank, or £49 a year for a driver filling up fortnightly.

Every brand ranked, cheapest first

#BrandPetrolDieselvs UKForecourts
1CostcoSupermarket£1.62£1.838.3p22
2Go£1.65£1.895.2p29
3Solo£1.65£1.895.0p43
4Emo£1.65£1.884.5p18
5Maxol£1.66£1.884.4p94
6Circle k£1.66£1.874.4p48
7The co-operative£1.67£1.892.5p19
8Applegreen£1.68£1.891.9p13
9Sainsbury'sSupermarket£1.68£1.901.8p315
10MorrisonsSupermarket£1.68£1.911.7p341
11TescoSupermarket£1.68£1.901.6p511
12AsdaSupermarket£1.69£1.911.1p405
13JET£1.69£1.920.6p310
14Essar£1.69£1.920.5p51
15Spar£1.70£1.920.3p29
16Texaco£1.70£1.930.3p502
17Murco£1.70£1.920.3p168
18Pace£1.70£1.920.1p47
19Valero£1.70£1.930.2p166
20Gulf£1.71£1.940.9p296
21Eg on the move£1.71£1.941.5p147
22Esso£1.72£1.952.0p1,449
23Harvest energy£1.73£1.973.0p14
24Central convenience£1.73£1.963.1p18
25Gleaner£1.73£1.973.1p27
26BP£1.74£1.974.0p1,079
27Highland fuels£1.74£1.954.1p16
28Shell£1.75£1.974.9p908
29Welcome break£1.86£2.0816.5p38

Averages across every reporting forecourt for each brand. Individual sites vary widely — a supermarket in a town with no competition can be dearer than a branded site on a busy road.

Brand pages

Why brands price differently

Fuel duty is 52.95p a litre wherever you buy, and VAT adds 20% on top of both the fuel and the duty. Wholesale costs barely differ between retailers of any scale. So almost the entire difference between two forecourts is the margin each chooses to take — which is why the same brand can be cheap in a competitive town and dear on a quiet A-road.

Supermarkets treat fuel as a reason to visit the store and price accordingly. Branded chains sell fuel as the business itself. Motorway operators pay high rents and serve drivers with no realistic alternative, which is why they sit above every brand on this page — see motorway fuel prices for what that costs.

Common questions

Which UK fuel brand is cheapest?

Supermarket forecourts — Asda, Tesco, Sainsbury's and Morrisons — are consistently the cheapest of the large chains, because fuel is used to draw customers into the store rather than to make money on its own. Some smaller regional chains price lower still. The table on this page ranks every brand with at least twelve reporting forecourts by today's actual average.

Why are BP and Shell more expensive?

BP and Shell operate more sites in places where a forecourt is the only one for miles, and they sell fuel as the business rather than as a loss-leader for a supermarket. They also invest in branded fuel formulations and forecourt facilities. The result is an average several pence above the supermarkets, though individual sites vary a lot with local competition.

Is supermarket fuel lower quality?

No. All road fuel sold in the UK must meet the same standards — BS EN 228 for petrol and BS EN 590 for diesel — and much of it comes from the same refineries and terminals regardless of the sign above the forecourt. The difference between standard and premium fuels is the additive package, not the base product.

How are these brand averages calculated?

Every forecourt reporting to the government Fuel Finder scheme is grouped under its parent brand, and the mean is taken across all of that brand's sites currently quoting a price. Brands with fewer than twelve reporting forecourts are excluded, so a single unusually cheap or dear site cannot define a national average.

The brand matters less than the postcode

The spread between forecourts in one town is usually wider than the gap between brands nationally.

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